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WHAT WE OFFER

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Stories win.

StoryBar combines cognitive science, narrative strategy, and decades of trial data to give attorneys the strategic edge at every stage of litigation.

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CORE SERVICES

Every stage, every argument.

From the first document upload to your final word to the jury, StoryBar structures your case for maximum persuasive impact. Work directly with Deb Pagnotta, narrative strategist, on high-stakes litigation. A hands-on partnership at the intersection of legal expertise and narrative intelligence.  Here are some of the services StoryBar provides. We meet you where you are in your case, to serve your specific needs -- whether for an hour or an entire case.

01

Finding Your Story

Stories are human's most powerful communication tool. From the first statement of facts you ever wrote, you were learning how to find and tell your client's story. We help you discern and craft your clients' stories -- and the equally important counter-narrative -- informed by cognitive and neuroscience, not just intuition. 

02

Narrative Strategy

Finding the right story in a set of facts is harder than it sounds. The facts don't speak for themselves: they need a frame, a spine, and a theory of the case that holds together under pressure, consistent with applicable law and available facts. That's where this work begins. It continues through the case every step of the way driving every strategic decision.

03

Discovery

Every deposition is critical to building your case. The right questions surface the right facts, but it's equally important to identify where elicited testimony diverges from your story. The earlier you find those gaps, the better you can adapt. We help you prepare and simulate any deposition so you go in with nothing left to chance.

04
 

Motion Practice

Transform dense legal argument into clear, purposeful prose driven by narrative. Every brief refined for structure, persuasive flow, and the seamless weaving together of law, facts, and story. The judge sees your initial story maintain and build power through the life of the case.

Consistency. Clarity. Coherency.

05
 

Opening Statements & Closing Argument

Ensure the two bookends of a trial are narratively consistent, and crafted to first grab the jury's attention and empathy, and then provide the narrative which transports them into your client's shoes - and gives them the opportunity to provide justice.

06
 

Power Scoring

We've developed proprietary rubrics which help you objectively assess, score and obtain swift, actionable feedback for each story iteration - helping you make your stories measurably more powerful throughout your cases.

07
 

Data Visualization

It's true that a picture tells a 1000 words. Using the principles of Presentation Zen, StoryBar can help you translate the key points of your narrative into powerful, instantly understandable graphics which, in one view, show why your client should win.  

08

Trial Prep

From witness prep, to developing iterative timelines as evidence evolves, to finding narrative gaps in your own and your opponent's case, to ascertaining which facts need to be put forward and which are unnecessary, to identifying what order witnesses should be in to present your most coherent story..

09
 

Direct Consultation

It's never too early and never too late to integrate narrative into your cases. From finding a persuasive story in a pile of apparently contradictory facts, to preparing your client to tell their story at a mediation, to exploring which narrative might work best in Tennessee or California - we can help, with precision and speed .

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