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TM

LEGAL NARRATIVE STRATEGY

The work, the science and the tools.

Everything you need to understand StoryBar, and decide if it's right for your practice. 

FRAUD
U.S. v. Elizabeth A. Holmes
Elizabeth Holmes had created the most powerful origin story in Silicon Valley history. A jury of her peers convicted her anyway. The government lawyers had far better narrative architecture...
 
Explore the Method
CIVIL
E. Jean Carroll v. Donald Trump
Donald Trump held the presidency, and a long record of annihilating women who accused him. Carroll's lawyers crafted a complaint with a tightly designed narrative to anticipate his go-to tactics, and paint him into a corner....
Explore the Method
CRIMINAL
People v. Luigi Mangione
Luigi Mangione walked into the criminal system as both the most sympathetically received defendant in a generation and the most reviled....

 
Explore the Method

Our Work in Action: Case Analyses

StoryBar can help you use narrative to drive your strategy in multiple dimensions, from tracing causal chains, to diagnosing structural gaps, to disrupting core scripts, calibrating narrative for specific contexts and audience, structuring depositions, translating narrative into compelling "sticky" data visualizations, and aligning every element with your strategic purpose. The possibilities are endless.

For exposition, here we have selected three actual cases to demonstrate just a few of these possibilities. 


 

The Spotlight

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Apple v. OpenAI
On July 10, 2026, an epic battle began. Apple sued OpenAI. alleging fraud , inter alia. Both sides have brought elite counsel and competing narratives. Who's telling the better story and why does it matter?

StoryBar's PowerScoring™ Analysis of Apple v. Chang Liu et al. breaks down the narrative strength of both sides at this early but critical stage, scoring each story on Form Flight, Fit, and Foundation. The results are closer than you might expect, with one decisive gap that may determine how this case unfolds. 
 

THE ARSENAL

01

Find the Right Story

Uncover narrative possibilities, anticipate counter-narratives, and develop strategic baseline. Use our proprietary scoring rubrics to elicit immediate, objective and actionable feedback.
02

Discovery

Adapt narrative as new facts and counter-facts emerge, and use narrative to stress test witnesses
03

Motion & ADR

Tailor the narrative to judge, mediator, artbitrator, even opposing counsel
04

Discovery

Sometimes the most overlooked. Evaluate best steps to discover and stress test evidence. Use our proprietary deposition suite to tailor and focus your depositions.  
05

Trial Prep

Ensure you evaluate all evidence to integrate with your selected narrative. Stress test witness testimony, giving swift feedback. Prepare "zen" visuals to make the complexsimple.
06

Trial & Appeal

Optimize opening statements and closing arguments. Rapidly score, evaluate and iterate your arguments, based on testimony, to ensure clarity, concision and coherence.
06

Trial & Appeal

Optimize opening statements and closing arguments. Rapidly score, evaluate and iterate your arguments, based on testimony, to ensure clarity, concision and coherence.

IN PRACTICE

"My only regret was that I had not hired Deb
earlier in the case."

Tim H.
 

Attorney · Florida

TOOLS

Useful Checklists

The Narrative Checklist

A step-by-step checklist to stress-test your case narrative before trial -- covering story arc, theme, witness alignment, and counter-narrative readiness, inter alia.

Download

Presentation Zen Checklist

Walk each visualization through this checklist. Make sure you create visuals which let the decisionmakers understand your client's story with a single image.

Download
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